"Hello Kitty Hell" really does exist

My friend Joyce enlightened me tonight about this man's website that describes Hello Kitty Hell which is the only description for what happens when I see grown people obsessed with this product. Just earlier today I was boarding a MUNI bus when I was stuck behind a woman trying to extract change from a coin pocket on a Hello Kitty wallet (of course the wallet was too small and impractical so she was holding up the line). I pondered the thought of this at least a good ten minutes and knew it would be no good to ask the person why. Then my friend sent me this link to a HELLO KITTY HOSPITAL in Taiwan which left me completely flummoxed.